About

Strengthening Sales Leadership for New Home Builders

With four decades in new home sales and a PhD in leadership psychology, Dr. Debora Trimpe helps new home builders stabilize sales performance by developing the leaders who drive it.

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I Have Lived the Business I Teach

My career began in the new home sales industry. Over the years, I moved from administrative roles to executive leadership, managing teams through every type of market cycle. I have felt the pressure of missed closings, the responsibility of turnover, and the challenge of keeping teams motivated when conditions shift overnight.

That experience taught me one truth: leadership determines performance. When leaders are confident, clear, and connected to their people, results follow.

Today, I bring that lived experience to the executives, presidents, and VPs of Sales who are shaping the next generation of home builders.

You Do Not Train People.
You Develop Them.

To strengthen my own leadership, I earned a PhD in psychology. My research focused on motivation, behavior, and decision-making in high-pressure environments.

What I discovered is that sustainable performance has very little to do with scripts or sales tactics. It begins with understanding how people think, what drives them, and how to build cultures where they can thrive.

That insight became the foundation of my work at Prime Performance Strategies. By combining psychological principles with practical field experience, I help companies build leadership systems that keep performance steady through any market condition.

Consulting and Leadership Development
That Drive Real Results

I partner directly with CEOs, presidents, and VPs of Sales who want to:

✓ Improve sales consistency across divisions and communities

✓ Reduce turnover by strengthening leadership capability

✓ Build a coaching culture that supports accountability and retention

✓ Create structure and stability that protect both revenue and morale

Each engagement begins with understanding the unique needs of my client, then moves into hands-on development. The process is tailored to your company’s size, structure, and sales goals.

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Real-World Experience.
Proven Psychology.
Measurable Results.

Four Key Differentiators:

  • Every insight and recommendation comes from real-world understanding of homebuilding operations, not outside theory.

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  • Helped us elevate our company to the next level

    “Dr. Deb's contributions have truly been transformative in both our personal and professional lives. We have experienced an uplift in productivity and communication, equipping us to elevate our company to the next level while building a strong team.

    We believe in fostering leaders who can empower their teams to become effective problem solvers. It is our belief that leadership is about collaborating as a team to achieve success in our work environment and Dr. Deb has helped us create that!”

    Vianney Jasik,
    President, Trusted Self Storage

  • Sales Coaching That Works for Any Experience Level

    “Deb has been instrumental in helping our sales team increase our sales conversions, by taking us beyond the limits of the typical processes and strategies training of "how" to sell, and instead by teaching us the psychology behind "why" people buy. 

    Whether your team is new to the industry or has dozens of years of experience, Deb's tailored one-on-one coaching will help any sales professional excel to a higher level.

    I highly recommend Deb's services.”

    Greg Vaughan
    Sales Manager, Austin & San Antonio
    Empire Communities

  • An expert in coaching and development

    “Debora is an expert in coaching and development.  As both a coach and trainer, she has helped many of our professionals increase their performance by strengthening their skills.  Debora also created a selling strategy for us, which we have successfully used now for many years.  In addition, she developed and provided excellent training for our construction and warranty teams on conflict resolution.  Debora has effectively coached both sales leaders and construction leaders.  She has been a tremendous help to our organization and is an invaluable asset to our team.”

    Aaron Graham,
    President, Highland Homes

Clear Leadership Builds Confident Teams

My philosophy is simple. Salespeople perform at their best when leadership is clear, coaching is consistent, and purpose is reinforced.

When you invest in developing your leaders, you are not just building stronger teams. You are building the foundation of a company that can weather every market shift and grow with confidence.

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