Lead with Confidence.
Sell with Clarity.
Thrive in Any Market.

New home sellers are facing new market realities.
Dr. Debora Trimpe helps you develop confident, high-performing sales teams who deliver results that last.

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You’ve Built Strong Teams. This Market Is Testing Them.

For 40 years, Dr. Deb has helped builders develop confident leaders, accountable teams, and lasting performance, so results stay steady, even when the market doesn’t.

Builders are facing slower absorption rates, higher incentives, and growing buyer hesitation. Your salespeople feel that pressure first, and leadership feels it most.

Clear direction builds steady momentum

Recognition fuels motivation

Purpose-driven coaching drives consistent contracts

  • Highly skilled and adaptable coach and trainer

    “Debora Trimpe is a highly skilled and adaptable coach and trainer.  Her business savvy enables her to work effectively with company leaders to create effective and unique learning and development programs tailored to fit their company's needs.  Her rare coaching talent allows her to fully implement the training vision all the way to the end user.  Debora is committed to helping others reach their full potential and delivers the desired business results.”

    Tony Marchbanks,
    COO, Highland Homes

  • Proven Sales Training That Delivers Every Time

    "I have been successfully utilizing Debora’s training methods for nearly a decade. Her real-world experiences gained while training thousands of salespeople paired with her extensive knowledge of the buyer’s mind ,have made Debora’s methods withstand the changes in the marketplace over the years and prepare people to be successful. With a deep understanding of how to negotiate for the best possible outcome for your organization, Debora’s expertise will pay for itself time and time again."

    Chris Hartley,
    Area President, K. Hovnanian Homes

Coaching and Consulting
Built for Growth

With more than 40 years of experience in the homebuilding industry and a PhD in psychology, I offer practical, results-driven solutions tailored to your goals.

  • Build confidence, sharpen skills, and sell with consistency.

  • Elevate team culture, increase performance, and create long-term results.

  • Strengthen decision-making, resilience, and influence for leaders at every level.

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Developing People Protects Performance

My philosophy is simple. Salespeople perform at their best when leaders understand human behavior as deeply as they understand sales strategy, and performance becomes predictable.

That belief is the foundation of Prime Performance Strategies.

When you invest in developing your leaders, you are not just building stronger teams. You are building the foundation of a company that can weather every market shift and grow with confidence.

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